Author/Authors :
ÇAKIR, Fatma Adnan Menderes Üniversitesi - Nazilli İktisadi ve İdari Bilimler Fakültesi - İşletme A B D, Turkey , KÜÇÜKKAMBAK, Selçuk Efe Adnan Menderes Üniversitesi - Sosyal Bilimler Enstitüsü (S B E ) - İşletme A B D, Turkey
Abstract :
Turkey, historical heritage, cultural diversity, beliefs and values of combining different social structure, different from the name in alternative tourism natural beauties and leisure facilities with a country that makes world often. Holiday in Turkey points and at these points the variety of activities, each with different attractions and destinations, tourism marketing planning strategies at the regional level raises. In this study, the domestic tourists who choose the region as a holiday destination, Fethiye is related to perceive a wide range of the image was measured. The study consists of two parts. The first section relating to the conceptual framework of destination marketing and destination image as a whole, similar to research findings in the literature have been given. In the second chapter, spent the holidays in Fethiye with 520 descriptive statistics were determined primarily face-to-face survey has been performed and the obtained data, then the data were analyzed by independent samples t-test, one way analysis of variance and multiple linear regression were interpreted and the results subjected to analysis. As a result of the analysis, domestic tourists of the Fethiye region of the image that are perceived as related to socio-demographic characteristics showed some differences according to organize visits and local shape is concluded.
