yilmaz, veysel eskişehir osmangazi üniversitesi - fen fakültesi - istatistik bölümü, Turkey , ari, erkan dumlupınar üniversitesi - iktisadi ve idari bilimler fakültesi - ekonometri bölümü, Turkey

An Investigation of Factors Affecting City Life Satisfaction and an Index Proposal

36491

The role of universities in city branding is critical, and it is undeniable that universities make economic, cultural and social contributions to the cities in which they are located, especially in underdeveloped and developing countries. The purpose of this study is to investigate the city life satisfaction levels of university students enrolled in two provinces in Turkey. Within the scope of the study, the City Life Satisfaction Questionnaire for University Students was applied to 320 students enrolled in various departments of Osmangazi University in Eskişehir and 413 students at Dumlupınar University Kütahya between September 30 and December 30, 2016. The study made use of a Structural Equation Modeling (SEM) method for the analysis of the data, and the City Life Satisfaction Index (CLSI) was also calculated within the context of the study. It was found that all factors considered in the study affect city life satisfaction, a CLSI values of 65 percent was found for Eskişehir, compared to 36 percent for Kütahya. While determining the factors influential on city life satisfaction, the factors used in the Better Life Index (BLI) by OECD were considered.

25

Life Satisfaction , Brand City , University Student , City Life Satisfaction Index , Structural Equation modeling (SEM)

Journal Of Economics an‎d Administrative Sciences

48