Author/Authors :
KÖKSAL, Yüksel Mehmet Akif Ersoy Üniversitesi - İşletme Bölümü, Turkey
Title Of Article :
ENCOUNTERED MARKETING PROBLEMS AND PROPOSED SOLUTIONS ON ENTRANCES OF LOCAL PRODUCTS TO NATIONAL MARKETS; A CASE OF BURDUR WALNUT PASTE
Abstract :
Traditional food marketing embodies some advantages and disadvantages together. Generally, traditional food production is handled by small organizations. Their already exist marketing problems complicate to open traditional foods that have original and different taste, to other markets. The primary objective of this study, investigating of encountered basic traditional food marketing problems and aligning suggestions on the sample of Burdur walnut paste. Obtained results show similarities with general marketing problems of SME’s.
NaturalLanguageKeyword :
Traditional Food Marketing , Burdur Walnut Mashing , Marketing Problems
JournalTitle :
Journal Of Economics and Administrative Sciences, Ataturk University
