Author/Authors
İLİSULU, Tevfik İnanç Başkent Üniversitesi - Güzel sanatlar Tasarım ve Mimarlık Fakültesi - Görsel Sanatlar ve Tasarım Bölümü, Turkey
Title Of Article
RISING VALUE IN ADVERTISEMENT: BRAND MASCOTS
شماره ركورد
38410
Abstract
Competition in the field of trade increased with each passing day, many companies in every industry, wants to increase sales by creating a brand. Especially, to create a brand to be memorable and emotional dimensions of influencing the consumer is required. If a brand mascot can communicate directly to the target audience, the brand will add value. In this article, the concept of brand formation and the effects of brand and in terms of design approaches will be analyzed.
From Page
155
NaturalLanguageKeyword
Mascot , brand , design
JournalTitle
Journal Of Fine Arts
To Page
169
JournalTitle
Journal Of Fine Arts
Link To Document