Author/Authors :
keş, yusuf süleyman demirel üniversitesi - güzel sanatlar fakültesi, turkey , yıldız, münire süleyman demirel üniversitesi - güzel sanatlar enstitüsü, turkey
Abstract :
Television, which is one of the indispensable mass media of the media sector, usually uses sequences to connect its audience. As the days go on, the number of productions increases, and production companies try to be one step ahead of their competitors with the different applications they emerge. Differences and innovations in the competitive environment are determined by technology as well as by requirements. At the request of the audience, the subject the actors or even the scenario of the series is shaped. Under the influence of the popular culture that dominates the mass, companies try to uncover the popular series of films. In this process, construction companies, advertising and marketing in the name of bilboard, tv advertising, as well as social media applications in the show itself. oday, more labor is used on poster designs used for promotions in the context of graphic design. Series movie names in poster designs are carefully designed to reflect the contents of the series. However, a few years ago, the names of the series of films, the beginning of the series was written with an ordinary font. However, today series names are designed as logotypes. Almost every series of films has a logotype, and is used in a variety of promotional sites such as posters, advertisements and generics. When looking at most series logos, it is possible to get an idea about the content. With color preferences, symbol usage, font selection or typographic games, the content of the series film is reflected in the names. It now takes on the role of a visual identity for the series of film logos, signatures. In this research, by giving examples of domestic and foreign series film logo, relation of sequence content with logo and aesthetic qualities of logos will be revealed. By analyzing the logos, overlapping or non-overlapping points will be determined by the identity of the series. The relationship between contents such as writing, symbol and color used in logotypes will be evaluated.The conceptual framework of the research is limited to the design of foreign and domestic sequences using the logo.
NaturalLanguageKeyword :
Tv series , Logo , Logotype , Brand , Visual Identity
