Author/Authors :
AKINCI, Mehmet Aksaray Üniversitesi - Iktisadi ve Idari Bilimler Fakültesi (İİBF) - Kamu Yönetimi, Turkey , AKIN, Eyup Aksaray Üniversitesi - Iktisadi ve Idari Bilimler Fakültesi (İİBF) - İşletme Bölümü, Turkey
Title Of Article :
POLITICAL SPECTACLE, LEADER PHENOMENON AND ELECTORS’ CHOICE
Abstract :
In the last years, political leaders have pulled ahead to political parties because of the reasons like the increased effect of media, transformation of parties to central parties. In a process that political leaders have a leading role, political campaigns have become distant from the nature and started to spectacle. In this study the factors for university students’ voting choice was empirically analyzed and these factors are discussed in the context of political spectacle. According to the findings of the research, university students are mostly affected by leaders while voting; and perceive political parties’ program and policies through the leaders and political communication. With these findings, in the study it was claimed that leaders and media had the leading roles in the choice of voting, and the findings were criticized on the base of political spectacle.
NaturalLanguageKeyword :
Political marketing , Political spectacle , Political leader , Choice of voters
JournalTitle :
The International Journal Of Economic and Social Research
