Author/Authors :
YİĞİT, Sema Ordu Üniversitesi - Iktisadi ve Idari Bilimler Fakültesi (İİBF) - İşletme Bölümü, Turkey
Title Of Article :
VALUE INNOVATION: CREATING VALUE THROUGH INNOVATION
Abstract :
Value innovation is qualified as a cornerstone of Blue Ocean Strategy which is one of the competitive strategies and it is a tool for helping companies to accomplish one of their most important goals, creating customer value. Value innovation occurs at the end of a different process from the traditional innovation process. The aim of the study is to determine the paths forvalue innovation. On the path it is faced with “customer-perceived value” which is a core of value innovation, “customer integration to innovation process” which allows to determine the perceivedcustomer value and “open innovation” which provides a structure for integration. In the end of the study all concepts was combined and created a framework for value innovation process.
NaturalLanguageKeyword :
Blue ocean strategy , Value innovation , Customer , perceived value , Customer integration
JournalTitle :
The International Journal Of Economic and Social Research
