Author/Authors :
GÜREŞ, Nuriye Mustafa Kemal Üniversitesi - Sivil Havacılık Yüksek Okulu, Turkey , AKGÜL, Volkan Balıkesir Üniversitesi - Gönen Meslek Yüksek Okulu, Turkey
Title Of Article :
NICHE MARKETING AND DEFINING NICHE MARKETING STRATEGIES TOWARDS TOURISM IN HATAY
Abstract :
Tourism is an industry that provides considerable contributions to the development of the economy in the world and in our country. For our country also, in order to get a share from this industry that have tough competition, creating alternative new tourism markets and developing and implementing new marketing strategies suitable to these markets are obligatory. In this study, niche marketing concept and its relationship with tourism have been examined. In addition, defining niche markets that can contribute to the development of tourism and country’s economy and determining the most applicable marketing strategies to these niche markets have been tried to reveal with a case study in Hatay.
NaturalLanguageKeyword :
Niche marketing , tourism marketing , Hatay.
JournalTitle :
Mustafa Kemal University Journal Of Graduate School Of Social Sciences
