ÖZSOY, Tufan Gümüşhane Üniversitesi - İİBF-İşletme Bölümü, Turkey , GELİBOLU, Levent Çukurova Üniversitesi - İİBF-İşletme Bölümü, Turkey

VOCATIONAL SCHOOL STUDENTS’ OVERALL PERCEPTION TOWARD MARKETING: AN IMPLEMANTATION IN A STATE AND A PRIVATE UNIVERSITY

39887

Determination of students’ perception, attitudes and behaviors about marketing discipline carries importance for developing marketing curriculum, determining proper lecture materials and also disseminating of modern educational techniques. Positioning marketing as an attractive discipline for students has been a topic of discussion for many years (Hughstad 1997; LaBarbera ve Simonoff 1999). When it comes to selecting courses and lectures, business students often prefer disciplines that are active and concrete such as finance and accounting (Nulty ve Barrett 1996). The classes in these majors have more active, hands-on assignments with answers that are clearly right or wrong (Camey ve Williams, 2004). Vocational School students from a state and a private university who take marketing lectures were included in this research. It is aimed to determining the students’ overall perception, attitudes and behaviors toward marketing as a discipline. The results of this research could give a feedback to marketing lecturers.

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Vocational School , Marketing Perception of Students

Mustafa Kemal University Journal Of Graduate School Of Social Sciences

419