Author/Authors :
ATEŞ, Alpaslan İskenderun Teknik Üniversitesi - Barbaros Hayrettin Gemi İnşaatı ve Denizcilik Fakültesi, Turkey
Abstract :
Although the geographical location, hinterland connections, infrastructure and superstructurefacilities are vital for a port, port management style is important as well. Port management which has adesire to achieve strategic goals should develop strategies compatible with recent necessities and it should depend on real facts, or they should update their strategies to use their resources efficient. Only in that case, ports can survive in the highly competitive environment. To be successful and to be superior in the competition environment, recently strategic management concept has been being popular. Mission and vision concepts, as a basis for the strategic management and the existence reasons of any business entities, are contemplated concepts recently.In this study, it is aimed to content analysis of mission and vision statements and evaluate theproductivity approaches of the port in Turkey which are close to the main East-West and North-South routes of the global maritime transportation. Even though 185 Turkish ports are investigated, 62 of them have websites and only 35 ports have a mission and vision statements on their websites. IT is found that 10 ports are using productivity concept in their mission statements, and 4 of them, however, are indicating productivity concept in their vision statements. Besides only 2 ports emphasize productivity concept both in their mission and vision statements.
