TOZOĞLU, Erdoğan Erzurum Atatürk Üniversitesi - Kazım Karabekir Eğitim Fakültesi - Beden Eğitimi ve Spor Öğretmenliği Bölümü, Turkey , SERARSLAN, M. Zahit Marmara Üniversitesi - Beden Eğitimi ve Spor Yüksek Okulu, Turkey , KABADAYI, Menderes Ondokuz Mayıs Üniversitesi, Turkey , BOSTANCI, Özgür Ondokuz Mayıs Üniversitesi, Turkey

THE INVESTIGATION AND COMPARISON OF COMMUNICATION TECHNIQUES THAT RELATE TO MAKING OF SPORTS TRADE MARK PRODUCTS IN TURKISH AND AMERICAN PHYSICAL EDUCATION AND SPORTS FACULTY STUDENTS

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The aim of this study is to compare the communication techniques that relate to making preferences of sports trade mark products of the Marmara University School of Physical Education and Sports (MÜBSYO) students and USA Indiana University School of Health, Physical Education, and Recreation (IUHPER) students. During the study, the survey research method was applied by the researcher. A questionnaire was applied to the Turkish students by researcher himself. The same questionnaire was applied to American students by the Director of Research Office of (IUHPER) The total of 752 subjects completed the survey which consisted of both Marmara University (MU) and Indiana University (IU) students. The survey was completed by both male and female students. The measurement in this study, in order to find and investigate the communication techniques which influence the choices of selecting sports products, was the Cronbach Alpha Validity and Reliability Statistics Method. The Cronbach Alpha coefficient was 0,87. All statistical analyses was conducted by SPSS 14 software. Statistical evaluation methods were both descriptive statistics and tests of hypothesis. Significant differences were found between (MU) and (IU) students among the communication techniques which effect the purchasing choices and communication tools of students. The sports equipment producing companies should consider market’s expectations and needs, also should use the primary communication tools which influence the consumer’s choices suggested that these companies should employ more of the graduates of these faculties.

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Trade mark , sport product , communication tools , effect , student preference

Ondokuz Mayıs University Journal Of Sports and Performance Researches

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