A RESEARCH AIMING TO ASSIGN BEHAVIOURS OF UNIVERSITY STUDENTS, “GREEN MARKETING ACTIVITIES”

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These days in which global warming increased its effects, environmental activities has begun to accelerate. University students have a big role in stimulating and making environmental awareness. In this aspect this research has been conducted to assign attitudes of university students about ‘green marketing’. The research was carried out with a public survey among 225 students of the Commerce Tourism Education Faculty, Gazi University. According to the results of this research there is a relationship between the “green shopping behaviour” and the occupations of students’ parents (p 0.05). Nevertheless, although most of the students are anxious about the rapid destruction of environment, it was seen that they don’t reflect it to their behaviours while buying, using and after using

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Green marketing , green product , green purchase , environmental awareness

Journal Of Commerce an‎d Tourism Education Faculty

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Journal Of Commerce an‎d Tourism Education Faculty