VIEWS OF FOREIGN TOURISTS VISITING BELEK AND KEMER AND DESTINATION MARKETING

42854

This study aims to reveal the views of tourists who have visited Belek and Kemer about the destinations they have been, their information sources about the visited destinations, their durations of visit, and to evaluate findings in favor of destination marketing. In this context, such concepts as destination image and brand have been given place, and findings of study have been handled together with these concepts. Considering the reality of the phrase said for the image that it is not what you are, but what people think you are, learning about the views of visitors who have visited destinations in Turkey, evaluating these views in a healthy way and using for necessary actions for destination promotion and marketing, especially with the collaboration of tourism professionals and centralized and local administrations, could allow us to market destinations, which are holistic products, more efficiently.

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Belek , Kemer , Tourism Destination , Destination Marketing , Destination Management

Journal Of Commerce an‎d Tourism Education Faculty

60

Journal Of Commerce an‎d Tourism Education Faculty