Author/Authors
DOGAN, Hulusi Akdeniz Üniversitesi - Alanya Isletme Fakültesi, Turkey , KOCAMAN, Serpil Akdeniz Üniversitesi - ALTSO Meslek Yüksekokulu, Turkey , TEKIN, Yasemin Akdeniz Üniversitesi - Alanya Isletme Fakültesi, Turkey
Title Of Article
ALANYA’YA GELEN YABANCI TURISTLERIN TÜRK HAMAMLARINA ILISKIN MEMNUNIYET ALGILAMALARI
شماره ركورد
42856
Abstract
Turkish baths, one of the most important architectures of Turkish culture, set a precedent in tourism sector in a way of itsfunctions and values. Changes in tourism activities and improvements on new services/ products in the range of alternative tourism have increased the efficiency and importance of Turkish Baths which are the supportive touristic products. The maingoal of this study is to present the effects of Turkish Baths to the sector and to assess the customer satisfaction in different ways. The research includes the baths, which are operated in Alanya and indepent from hotel enterprises. Because of the limited researche in this field, it is expected that this study will enlighten the sector and will be an important source for the managers to develop their marketing policies and strategies.
From Page
18
NaturalLanguageKeyword
Turkish Baths , Tourism , Service Quality , Alanya.
JournalTitle
Journal Of Commerce and Tourism Education Faculty
To Page
36
JournalTitle
Journal Of Commerce and Tourism Education Faculty
Link To Document