ACCEPTION OF QR CODES IN HOTELS AS A TECHNOLOGICAL INNOVATION

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At the present day, in the wake of technology age most of the firms innovate on the account of the reasons such as existing, growing and loom large of rival business by the way of unique value to costumer. In recent years, large extent hotels has been used QR (Quick Response) Codes, which is mobile marketing tools, so as to both grow up consumer satisfactory by the delivery of value and decrease of working load and deliver applications more fast, more easy and more detailed. This study has been made for the purpose of to state consumers acceptance status about QR Codes and light of the foregoing make a suggestion to hotels in respect of subject. At the end of the study, it s found that acceptance of QR Codes result from that consumer find application more advantageous than former, more quality performance, more accessible and more easy, fit with their expectations, willing and requirement, their believe about to use application safely and experience relating to application and make a suggestion to about subject.

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Mobile Marketing , QR Codes , Marketing Communication , Hotels

Journal Of Commerce an‎d Tourism Education Faculty

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Journal Of Commerce an‎d Tourism Education Faculty