Author/Authors
YAVUZ, Selahattin Erzincan Üniversitesi - İ İ B Fakültesi - İşletme Bölümü, Turkey , ÇEMREK, Fatih Osmangazi Üniversitesi - Fen-Edebiyat Fakültesi - İstatistik Bölümü, Turkey
Title Of Article
The Determination of Residental Preferences of Healthcare Workers Through Conjoint Analysis
شماره ركورد
43162
Abstract
Conjoint analysis is a statistical technique used in market research to determine how people value different features that make up an individual product or service. This study investigates to determine residental preferences of the healthcare workers. Then, 393 healthcare working in Erzincan were presented the 16 selection card created from the Orhogonal array. Additionally, they are requested to give the sequence numbers to the selection cards according to the residental preferences. Moreover, the most valued variables in their residental preferences and the most ideal type of residental are tried to determine by analysing the obtained data. According to the results of the conjoint analysis, the most important variable in the resindental preferences of the participants is the floor variable. Furthermore, the most preferred resindental type is determined as the resindental having 150-180 m2 surface, central heating system, car park, and play ground, being also in city centre, inside a site, and on the third floor.
From Page
379
NaturalLanguageKeyword
Conjoint Analysis , Housing Choice , Utility Scores
JournalTitle
Journal Of Graduate School Of Social Sciences
To Page
396
JournalTitle
Journal Of Graduate School Of Social Sciences
Link To Document