An Experimental Study on Components and Parametres of Corporate Reputation: One of The Pioneer Corporations of Turkey

43391

In the age when globalization is experienced, it becomes necesssary for the corporations to express themselves not only with their concrete values which are insufficient for this purpose but also with their abstract values in order to get the competitive advantages. In this respect, the most important abstract values that corporations possess are their reputations. Reputation which is a product of a strategic communication process refers to the positive or negative value ideas of the people about a person or corporation. In this study, it is aimed to measure the reputation of one of the leading companies in Turkey from the point of their special customers. By means of a questionnare form using reputation components, the measurement was carried out through the reputation scale used by Fombrun/Shanley.

1549

Reputation , Corporate Reputation , Reputation Management , Abstract and Concrete Values.

Journal Of Graduate School Of Social Sciences

1562

Journal Of Graduate School Of Social Sciences