Author/Authors
güllülü, uğur atatürk üniversitesi - iktisadi ve idari bilimler fakültesi (iibf) - üretim yönetimi ve pazarlama abd, Turkey , dağci büyük, hatice atatürk üniversitesi - iktisadi ve idari bilimler fakültesi (iibf) - üretim yönetimi ve pazarlama abd, Turkey
Title Of Article
The Effect of Belief Factors on Purchasing Intention that Forming the Attitude towards Outdoor Advertising
شماره ركورد
43433
Abstract
This research aims to examine affections of purchasing intention on attitudes towards outdoor advertising. Therefore, a survey was made with 320 consumers in Rize so as to determine above mentioned reasons. According to the results, economic, personal and ethics impacts of belief factors which is forming attitudes towards outdoor advertising effect purchasing intention, but not affect social impact factor.
From Page
331
NaturalLanguageKeyword
Compulsory teacher rotation , teacher views , student’s parents views
JournalTitle
Journal Of Graduate School Of Social Sciences
To Page
346
JournalTitle
Journal Of Graduate School Of Social Sciences
Link To Document