Author/Authors
ARACI, Ülker Erdoğan İzmir Üniversitesi - Meslek Yüksek Okulu - Turizm ve Otel İşletmeciliği Programı, Turkey , BULUT, Zeki Atıl Dokuz Eylül Üniversitesi - İzmir Meslek Yüksekokulu - Pazarlama Programı, Turkey , ONARAN, Berrin Dokuz Eylül Üniversitesi - İzmir Meslek Yüksekokulu - Pazarlama Programı, Turkey , KOÇAK, Nilüfer Dokuz Eylül Üniversitesi - İzmir Meslek Yüksekokulu - Turizm ve Otel İşletmeciliği Programı, Turkey
Title Of Article
Understanding Customer Relationship Activities of Travel Agencies from The Perspectiveof Difference Creating Implications
شماره ركورد
44450
Abstract
In this study, the relationship marketing activities are assessed in the light of the results obtained from these activities. The aim of this study is to determine whether the aforementioned activities have any effects on the outcomes, or not. In this direction, a field study on which the desriptive study design is applicable, is done on A class travel agencies in İzmir. According to the results, the firms that have branch office(s) and apply customer recognition, interacting with customers, providing employee satisfaction and training employees about customer relationship activities, have reached to better results.
From Page
559
NaturalLanguageKeyword
Relationship marketing , customer relationship activities , travel agencies
JournalTitle
Ege Academic Review (EAR)
To Page
570
JournalTitle
Ege Academic Review (EAR)
Link To Document