Author/Authors
BAKIRTAŞ, Hülya Aksaray University - Faculty of Economics and Administrative Sciences - Department of Management Information System, Turkey , BAKIRTAŞ, İbrahim Aksaray University - Faculty of Economics and Administrative Sciences - Department of Economics, Turkey , ÇETİN, Mümin Atalay Aksaray University - Faculty of Economics and Administrative Sciences - Department of Economics, Turkey
Title Of Article
Effects of Utilitarian and Hedonic Shopping Value and Consumer Satisfaction on Consumer Behavioral Intentions
شماره ركورد
44467
Abstract
The purpose of this study is to examine the impact of shopping value on satisfaction and behavioral intentions of consumers. The measures used in the study were gathered in accordance with the studies in literature and the study was conducted based on questionnaire. The study performed with 521 apparel shopper of only one mall in Turkey. The validity of hypothesizes proposed in the study were tested by Structural Equation Model (SEM). Results show that both utilitarian and hedonic shopping values have positive impact on satisfaction and behavioral intentions of consumers. However, hedonic shopping value has greater impact than utilitarian shopping value. The reason of this is the fact that apparel shopping is related on hedonism. On the other hand, according to result, consumer satisfaction does not have impact on consumer behavioral intention. These findings are important for both practitioners and retailers. Besides, limitations of the study, suggestions proposed for researchers who will study this topic and practical interpretations related to study are covered in the study.
From Page
91
NaturalLanguageKeyword
Hedonic shopping value , utilitarian shopping value , customer satisfaction , behavioral intention , SEM
JournalTitle
Ege Academic Review (EAR)
To Page
98
JournalTitle
Ege Academic Review (EAR)
Link To Document