Author/Authors
KILIÇER, Tuğba Gaziosmanpaşa Üniversitesi - İktisadi ve İdari Bilimler Fakültesi, Turkey , BOYRAZ, Elif Gaziosmanpaşa Üniversitesi - İktisadi ve İdari Bilimler Fakültesi, Turkey , TÜZEMEN, Adem Gaziosmanpaşa Üniversitesi - İktisadi ve İdari Bilimler Fakültesi, Turkey
Title Of Article
Woman, Man, Or? Gender Role Identity’s Effect On Gift Purchasing Behavior
شماره ركورد
44514
Abstract
The purpose of the study is to determine the effect of gender and gender role identity on the consumers’ gift purchasing behavior. In this context academic and administrative employees of a state university were identified as population of the study and a questionnaire was applied to 320 employees that were selected by conveniency sampling. Frequency, independent samples t-test, factor, One Way ANOVA and cluster analysis were applied to data by SPSS pocket program. The results shows that consumers’ gift purchasing behavior of women and men are statistically different. Women give more importance than men to gifting and purchase gifts more than men. Respondents were clustered by gender role identity and three clusters were achieved that were named as androgynous, unidentified and feminines. Unidentified respondents purchase less, on the other hand androgynous respondents purchase more. In light of these results some suggestions were developed for practitioners and researchers.
From Page
121
NaturalLanguageKeyword
Gift purchasing and gift , giving , Gender Role Identity , Feminine , Masculine
JournalTitle
Ege Academic Review (EAR)
To Page
133
JournalTitle
Ege Academic Review (EAR)
Link To Document