The Projection With Historical Perspective: Persuading Global Giants to Joint Venture

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This research aims to reveal the pre-conditions for local firms to form a joint venture with global giant firms, which is one of the most direct ways to integrate into global value chain. With globalization, the power concentrates into the hands of few firms in almost all industries. These firms, which have become multi-national enterprises, target the markets of developing countries for further growth. Thus, local firms under pressure may convert this difficulty to their favour only if they can develop capabilities and create a congruent organizational culture to the those of giant firms. This research makes a case study on two Turkish firms that drew the attention of giant firms leading to the joint ventures formed in different time periods. By examining the activities of two case firms before their forming joint venture, this research finds the commonalities across two cases regardless time. Therefore, the results of this research provide a guidance to Turkish firms on what they need to do in future for drawing the attention of giant firms. the results indicate an important theoretical contribution by linking the social capital theory to the pre-conditions of international strategic alliances.

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social capital , assymmetric relationship , strategic alliance , joint venture , partner selection criteria , social embeddedness , organizational learning , social network

Ege Academic Review (EAR)

502

Ege Academic Review (EAR)