Author/Authors
diyadin, aslı ege üniversitesi, Turkey , özdil, tuncer celal bayar üniversitesi - iktisadi ve idari bilimler fakültesi, Turkey
Title Of Article
The Importance Of Social Media in Cope With Crisis
شماره ركورد
44585
Abstract
Crisis is any event that can harm institution’s, its facilities, its finances or its reputation. Crisis management is the art of making decisions to head off or mitigate these kinds of effects. This study discusses the practical and research implications of social media in crisis management with several examples through the case studies. These cases clearly demonstrate that companies should exploit the inbound and outbound communication, networking, and collaboration capabilities of social media for including several other stakeholders into their crisis management strategies.
From Page
407
NaturalLanguageKeyword
Crisis , Crisis Management , Social Media
JournalTitle
Ege Academic Review (EAR)
To Page
418
JournalTitle
Ege Academic Review (EAR)
Link To Document