Examining the Factors Affecting Customers Adoption of Mobile Banking with Structural Equation Model

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Mobile banking is an application used on a smartphone or tablet that allows you to perform your banking transactions by connecting to the internet from your mobile device without having to go to the branch. Mobile banking usage showed a rapid increase in the last 10 years in Turkey as well as all over the world. However, the fact that some bank customers do not prefer mobile banking for different reasons increases the importance of investigating the factors that affect customers adoption of mobile banking. It is important that banks adopt the latest information technology system to better understand changing customer needs. The Technology Acceptance Model (TAM) is an information systems theory is used to measure the response of consumers to technological change. The main objective in this research is to analyze the relationships among the factors that determine the attitude of bank customers using mobile banking application via the TAM theory. This research data was collected from surveys applied to public, private and participation bank customers in Konya province. The collected data set was tested by the Structural Equation Model method.

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Structural Equation Model , Technology Acceptance Model , Mobile Banking

Erciyes University Journal Of The Institute Of Science an‎d Technology

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Erciyes University Journal Of The Institute Of Science an‎d Technology