Author/Authors
çinar, gökhan adnan menderes university - faculty of agriculture - department of agricultural economics, Aydin, turkey , keskin, berkay ankara university - faculty of agriculture - department of agricultural economics, Ankara, turkey
Title Of Article
Determination of Young Consumers Nonalcoholic Beverage Consumption Choices Using Fuzzy Pairwise Comparison Method
شماره ركورد
44997
Abstract
The aim of this research is to identify the young consumers’ different types of nonalcoholic beverage consumption habits in daily life. Young consumers’ nonalcoholic beverage consumption habits were investigated by face to face surveys. The research was carried out with 267 consumers in Izmir, which is the third metropolis city of Turkey. Fuzzy Pairwise Comparison Method was used for determining the consumption choices of consumers. Also consumer perceptions of young people have been mapped in two dimensions using Multidimensional Scaling. According to the weights, soft drinks were the most preferred products. Black tea, coffee, fruit juice and herbal tea followed soft drinks. The least preferred product was milk. Also, there were differences in consumption patterns by gender. Soft drinks and fruit juice were found competing products as perceptual. Also coffee had a perceptual position between the tea and herbal tea products.
From Page
9
NaturalLanguageKeyword
Consumer preferences , Consumption analysis , fuzzy pairwise comparison
JournalTitle
Journal Of The Faculty Of Agriculture, Suleyman Demirel University
To Page
16
JournalTitle
Journal Of The Faculty Of Agriculture, Suleyman Demirel University
Link To Document