Author/Authors
ayci, ali küçük ve orta ölçekli sanayiyi gelistirme ve destekleme idaresi baskanligi (kosgeb ), Turkey
Title Of Article
IS CAR MAINTENANCE PERIOD A STRATEGY OF THE MARKETING FOR INTERNATIONAL CAR MANUFACTURERS OR TECHNICAL REQUIREMENT? AN ANALYSIS OF NISSAN TURKEY
شماره ركورد
45315
Abstract
Efficiency of after-sales services is very important in the automobile sector. In this study, maintenance periods of different brands were compared and a more detailed analysis is made for Nissan brand. In this qualitative study, it is concluded that the maintenance periods is the marketing strategy, the technical requirement and the commercial direction as a result of the data obtained from the authorities by the interview method and the data generated from the official web sites of the firms. Some brands in Turkey for the maintenance intervals are relatively short. The reason for the extension of this range in European Union norms or the short eclipse should be explained objectively. Companies with long maintenance periods will be able to provide these advantages by taking place in marketing communications.
From Page
107
NaturalLanguageKeyword
Marketing Strategy , Marketing Communication , Periodic Maintenance , After Sales Services
JournalTitle
Abant Sosyal Bilimler Dergisi
To Page
129
JournalTitle
Abant Sosyal Bilimler Dergisi
Link To Document