Author/Authors
avci, ibrahim gümüşhane üniversitesi - sosyal bilimler myo, Turkey , yildiz, salih gümüşhane üniversitesi - iibf - işletme bölümü, Turkey
Title Of Article
FACTORS AFFECTING CONSUMER ATTITUDE IN ORGANIC PRODUCTS AND THE TYPES OF PURCHASING: SAMPLE OF GÜMÜŞHANE PROVINCE
شماره ركورد
45331
Abstract
The aim of this study is to examine the effects of perceived quality, perceived value, extrinsic attributes, past experience and lifestyles on attitude towards organic products and determine whether attitude towards organic products has effect on actual buying behaviour and repurchase intention. The survey form which was formed within the framework of the research was applied face to face to 420 consumers living in Gümüşhane province between 24 December 2018 and 7 January 2019. 408 questionnaires were included in the analysis after the elimination of 12 incomplete and incorrectly completed questionnaires. The data were analyzed by SPSS 21 and AMOS 24. As a result of analysis it was found that while lifestyle and extrinsic attributes have no significant effect on attitude towards organic products, perceived quality, perceived value and past experience have significant and positive effect.
From Page
933
NaturalLanguageKeyword
Organic Product , Perceived Quality , Past Experiences , Attitude , Purchasing Behaviour
JournalTitle
Abant Sosyal Bilimler Dergisi
To Page
956
JournalTitle
Abant Sosyal Bilimler Dergisi
Link To Document