Author/Authors
meterelliyoz kuyzu, melike tobb ekonomi ve teknoloji üniversitesi - iibf - işletme bölümü, Turkey , lökçü, süleyman türk hava yolları, Turkey
Title Of Article
ANALYSIS OF TURKISH FOOTBALL STADIUM FILL RATES AND SAMPLE REVENUE MANAGEMENT APPLICATIONS
شماره ركورد
45339
Abstract
The purpose of this study is to investigate ways to increase gate revenues for football clubs in Turkish Super League and implement a revenue management model to serve this purpose. Continuous financial growth in football came with financial fairplay regulations to assure the sustainability of football clubs and keep a fair competitive market. So it became more important to keep football clubs’ financial structure in order and increase revenues. In this study, fill rates of the home games of Galatasaray and Fenerbahçe Football Clubs during seasons 2012 - 2017 and possible factors that might affect these rates had been analyzed with regression method. As the results couldn’t observe highly significant factors to affect fill rates, a revenue management model - Expected Marginal Seat Revenue has been utilized. Results show that stadium revenues can be increased by 35-40% via revenue management approach.
From Page
1017
NaturalLanguageKeyword
Revenue Management , Expected Marginal Seat Revenue , Football , Linear Regression
JournalTitle
Abant Sosyal Bilimler Dergisi
To Page
1041
JournalTitle
Abant Sosyal Bilimler Dergisi
Link To Document