Author/Authors
terzioğlu, erdem nişantaşı üniversitesi - myo - dış ticaret bölümü, Turkey , topuz, yusuf volkan bolu abant izzet baysal üniversitesi - iibf - işletme bölümü, Turkey
Title Of Article
EFFECT OF COMPETITIVE STRATEGIES ON FIRM PERFORMANCE AND MEDIATING ROLE OF ENTREPRENEURIAL MARKETING: AN EMPIRICAL STUDY
شماره ركورد
45342
Abstract
The aim of the study is to investigate the effect of competition strategies and entrepreneurial marketing on firm performance and to examine the mediating role of entrepreneurial marketing in relation between competitive strategies and firm performance. In this study, data were collected by questionnaire method. The study was conducted on firms with 15 or more employees operating in the Eastern Marmara Region (Bolu, Düzce, Sakarya, İzmit, Yalova). Surveys were conducted as face-to-face interviews with 300 participants within 3 months period. The obtained data were analyzed using regression tests. The main findings of the regression analysis are; competition strategies and entrepreneurial marketing were found to have a positive and statistically significant effect on firm performance. In addition, when the model that is used to study the effect of competitive strategies on the firm performance is augmented with entrepreneurial marketing it is found that entrepreneurial marketing has a partial mediating role.
From Page
147
NaturalLanguageKeyword
Competitive Strategies , Entrepreneurial Marketing , Firm Performance
JournalTitle
Abant Sosyal Bilimler Dergisi
To Page
167
JournalTitle
Abant Sosyal Bilimler Dergisi
Link To Document