USERS’ PERCEPTION OF LINKEDIN SOCIAL BUSINESS NETWORK

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The purpose of this study is to examine individuals perception of LinkedIn as a social business network. The research was made between May 2018 and January 2019. Web-based questionnaire was conducted. Data of the research was collected 456 current and potential employees using the LinkedIn business network. According to the research findings; there is a significant relationship between the LinkedIn perception levels of the participants and their ages. It is seen that there is a significant relationship between the LinkedIn functionality perception and the perception of content and interaction as well as the perception of time. There is a statistically significant relationship between the participants perception of LinkedIn functionality and frequency of use and profile update frequency. When evaluated in terms of time perception, a statistically significant relationship was found between the frequency of use, the frequency of profile updates and the number of people in the account. The research has contributed to expand both social network and human resources literature.

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Employee , LinkedIn Perception , Social Networks

Abant Sosyal Bilimler Dergisi

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Abant Sosyal Bilimler Dergisi