Author/Authors
iri, ruhan niğde ömer halis demir üniversitesi, Turkey
Title Of Article
CRYPTO MONEY MARKETING IN THE SCOPE OF FINANCIAL MARKETING AND AWARENESS OF CRYPTO CURRENCY IN TURKEY
شماره ركورد
45435
Abstract
The research has been prepared to measure the consumers (investor) perceptions and thought levels their level of thought in the promotion and marketing of cryptocurrencies, which are a financial product. The research sample consists of 355 consumers in total and they are interested in or invest in cryptocurrencies in Turkey. As a result the research, factor analysis was applied to 8 variables related to the perceptions and thoughts of the participants about crypto currencies, as a result of the analysis, a single factor with eigenvalues greater than one was found and the factor was named as Crypto Currency Marketing and Promotion Dimension. The factor s reliability coefficients (Cronbach s Alpha) value is 811, and it can be said that the dimension that constitutes the factors is reliable. It was determined that KMO analysis result was 0.860 and Bartlett s Test of Sphericity analysis result was 875,901 and both test results were found to be significant P = 0,000 significance level.
From Page
811
NaturalLanguageKeyword
Crypto Money , Business , Marketing
JournalTitle
Abant Sosyal Bilimler Dergisi
To Page
833
JournalTitle
Abant Sosyal Bilimler Dergisi
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