DocumentCode :
1007362
Title :
Google Searches for Ad Dollars in Social Networks
Author :
Anderson, Mark
Volume :
45
Issue :
12
fYear :
2008
Firstpage :
16
Lastpage :
16
Abstract :
The U.S. Patent and Trademark Office recently published a series of intriguing patent applications from Google. They raise questions about the search giant¿s significance for the profitability of social networks¿and whether anyone has figured out how best to translate Web 2.0 hype into bankable income. Dozens of social-networking sites such as MySpace, Facebook, Bebo, and Friendster continue to flourish like Web start¿ups in the dot-com heyday¿consuming engineering talent, computing resources, and thousands of lines of code along the way.
Keywords :
Social network services;
fLanguage :
English
Journal_Title :
Spectrum, IEEE
Publisher :
ieee
ISSN :
0018-9235
Type :
jour
DOI :
10.1109/MSPEC.2008.4687355
Filename :
4687355
Link To Document :
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