DocumentCode :
1007453
Title :
The Soul Of A New Mercedes
Author :
Voelcker, John
Volume :
45
Issue :
12
fYear :
2008
Firstpage :
36
Lastpage :
41
Abstract :
Car buyers everywhere are spurning gas guzzlers, and some carmakers feel the pain more than others. Take Mercedes-Benz, long known for its luxury cars - its flagship S-Class is a full-size sedan that starts at around US $90,000. Without sacrificing performance or comfort, the company must meet the expectations of its increasingly environmentally conscious customers. Mercedes, a division of Daimler, has ingeniously applied technology to come up with a stunning solution. It´s the F700 research car, which debuted last year. The F700 was created to give customers a preview of what they might expect from an S-Class sedan 10 years from now. The interior is hugely spacious, modern, and filled with electronics; the exterior is shiny and sleek, a dramatic evolution from Mercedes´s current upright look. The car is also fast: it goes from 0 to 100 kilometers per hour in 7.5 seconds.
Keywords :
automobile industry; automobiles; customer satisfaction; Daimler; F700 research car; Mercedes-Benz; S-Class sedan; automobile industry; customer satisfaction; luxury cars; Pain;
fLanguage :
English
Journal_Title :
Spectrum, IEEE
Publisher :
ieee
ISSN :
0018-9235
Type :
jour
DOI :
10.1109/MSPEC.2008.4687367
Filename :
4687367
Link To Document :
بازگشت