DocumentCode
1010203
Title
A newsvendor pricing game
Author
Chen, Frank Y. ; Yan, Houmin ; Yao, Li
Author_Institution
Dept. of Syst. Eng. & Eng. Manage., Chinese Univ. of Hong Kong, China
Volume
34
Issue
4
fYear
2004
fDate
7/1/2004 12:00:00 AM
Firstpage
450
Lastpage
456
Abstract
This paper considers a horizontal market of multiple firms that face stochastic price-dependent demand. The firms make joint pricing/inventory decisions and use price to compete for market demand. With fairly general demand models that are price-dependent, stochastic, and substitutable among firms, we prove the existence and uniqueness of the pure-strategy Nash equilibrium. The market at the equilibrium exhibits a bias toward under-pricing caused by competition; specifically, raising prices at any equilibrium of the game increases the total system profit, and at any joint-optimal set of pricing levels each self-interested firm has an incentive to lower its price. This result closely parallels that obtained in the inventory competition games in which prices are fixed and the bias is toward overstocking.
Keywords
game theory; inventory management; marketing; pricing; stochastic processes; Nash equilibrium; horizontal market; inventory decision; pricing decision; pricing game; stochastic price-dependent demand; Inventory management; Merchandise; Nash equilibrium; Pricing; Research and development management; Stochastic processes; Systems engineering and theory;
fLanguage
English
Journal_Title
Systems, Man and Cybernetics, Part A: Systems and Humans, IEEE Transactions on
Publisher
ieee
ISSN
1083-4427
Type
jour
DOI
10.1109/TSMCA.2004.826290
Filename
1306524
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