Abstract :
Thomas Watson Sr., the first charismatic CEO of IBM, encouraged social conformity in his firm because he thought it made his sales force more effective. This column uses Watsonpsilas framing to examine modern arrangements outside of large firms. As it turns out, innovation happens at the edges of marketwide structures and at the edges of conventional society.
Keywords :
business data processing; innovation management; business model; innovations; marketwide structure; social conformity; Business; Computer industry; Consumer electronics; Industrial electronics; Licenses; Marketing and sales; Permission; Personal communication networks; Strontium; Technological innovation; coreless markets; economics; innovation;
