DocumentCode :
106981
Title :
Crowdfunding for hardware
Author :
Dern, Daniel
Volume :
52
Issue :
1
fYear :
2015
fDate :
Jan-15
Firstpage :
22
Lastpage :
23
Abstract :
Crowdfunding???collecting money from a bunch of people to fund a project???has in the last few years gone from ???doable but tough??? to "so easy we can???t remember how we lived before," thanks to sites like Kickstarter and Indiegogo. Particular beneficiaries of the new era are those wanting to make physical devices, who have often struggled for funding because of the higher risk and capital requirements of hardware development over software. "Crowdfunding validates the product-market fit early in the development cycle, before you???ve spent millions of dollars creating something nobody wants," says Scott Miller, CEO and cofounder of Dragon Innovation, in Cambridge, Mass., which offers certification and manufacturing expertise. "It provides the capital essential for buying the tools and inventory. And it\´s the most efficient form of marketing: It creates an informed community who then evangelizes," says Miller.
Keywords :
Crowdfunding; Hardware; Product development;
fLanguage :
English
Journal_Title :
Spectrum, IEEE
Publisher :
ieee
ISSN :
0018-9235
Type :
jour
DOI :
10.1109/MSPEC.2015.6995625
Filename :
6995625
Link To Document :
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