DocumentCode
107020
Title
From the Editor´s Desk
Author
Heide, Lars
Author_Institution
Copenhagen Business School
Volume
35
Issue
4
fYear
2013
fDate
Oct.-Dec. 2013
Firstpage
2
Lastpage
3
Abstract
This issue features several articles that discuss different perspectives on evolving computer industry strategies. Specifically, the issue includes a comparison of the innovation strategies by Burroughs and the British Tabulating Machine (BTM) by Jeffrey Yost, two internal perspectives on important elements of IBM´s strategy beyond innovation and production of computer hardware by Albert Endres and James W. Cortada, a history of Intel´s strategic decisions regarding its position in the emerging microcomputing market from the 1970s by Zbigneiw Stachniak, and Patryk Wasiak´s look at marketing strategies in the consumer-focused microcomputer industry of the 1980s.
Keywords
Apple; Atari; British Tabulating Machine; Burroughs; Commodore; IBM; IBM sales organization; IBM salesmen; Intel; computer dealer demos; computer hardware; history of computing; microcomputer industry; microcomputing;
fLanguage
English
Journal_Title
Annals of the History of Computing, IEEE
Publisher
ieee
ISSN
1058-6180
Type
jour
DOI
10.1109/MAHC.2013.51
Filename
6674015
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