• DocumentCode
    107020
  • Title

    From the Editor´s Desk

  • Author

    Heide, Lars

  • Author_Institution
    Copenhagen Business School
  • Volume
    35
  • Issue
    4
  • fYear
    2013
  • fDate
    Oct.-Dec. 2013
  • Firstpage
    2
  • Lastpage
    3
  • Abstract
    This issue features several articles that discuss different perspectives on evolving computer industry strategies. Specifically, the issue includes a comparison of the innovation strategies by Burroughs and the British Tabulating Machine (BTM) by Jeffrey Yost, two internal perspectives on important elements of IBM´s strategy beyond innovation and production of computer hardware by Albert Endres and James W. Cortada, a history of Intel´s strategic decisions regarding its position in the emerging microcomputing market from the 1970s by Zbigneiw Stachniak, and Patryk Wasiak´s look at marketing strategies in the consumer-focused microcomputer industry of the 1980s.
  • Keywords
    Apple; Atari; British Tabulating Machine; Burroughs; Commodore; IBM; IBM sales organization; IBM salesmen; Intel; computer dealer demos; computer hardware; history of computing; microcomputer industry; microcomputing;
  • fLanguage
    English
  • Journal_Title
    Annals of the History of Computing, IEEE
  • Publisher
    ieee
  • ISSN
    1058-6180
  • Type

    jour

  • DOI
    10.1109/MAHC.2013.51
  • Filename
    6674015