DocumentCode :
1071761
Title :
Creativity or process?
Author :
Goffin, Keith ; Allen, Ben
Volume :
3
Issue :
16
fYear :
2008
Firstpage :
76
Lastpage :
77
Abstract :
Managing new product development effectively is a trade-off between process and innovation. Keith Goffin and Ben Allen look at the steps engineering managers can take to make sure that the customer´s ´hidden needs´ are met.
fLanguage :
English
Journal_Title :
Engineering & Technology
Publisher :
iet
ISSN :
1750-9637
Type :
jour
Filename :
4752920
Link To Document :
https://search.ricest.ac.ir/dl/search/defaultta.aspx?DTC=49&DC=1071761