DocumentCode :
1091057
Title :
These Are Not Your Father´s Widgets
Author :
Lawton, George
Volume :
40
Issue :
7
fYear :
2007
fDate :
7/1/2007 12:00:00 AM
Firstpage :
10
Lastpage :
13
Abstract :
Advertising has become one of the Internet´s most important economic engines. Thus, advertisers, online-advertising hosts, and the technology vendors that support them are always looking for better ways to get potential customers to look at their material. This is particularly the case because banner ads and other types of online promotions have proven easy to ignore. Now, though, the Internet advertising community is trying something new with an old technology: widgets. Widgets are portable, lightweight Web applications that can be embeded in an HTML-based page.
Keywords :
Internet; advertising data processing; HTML-based page; Internet advertising; Web widgets; desktop-based widget framework; Advertising; Board of Directors; Cellular phones; Clocks; Containers; Footwear; Internet; Packaging; Personal digital assistants; Smart phones; Internet advertising; widgets;
fLanguage :
English
Journal_Title :
Computer
Publisher :
ieee
ISSN :
0018-9162
Type :
jour
DOI :
10.1109/MC.2007.256
Filename :
4287234
Link To Document :
بازگشت