Title :
Motorola´s Silver Quill Program
Author :
Marsh, Jackie ; Farrell, James J., III
Author_Institution :
Motorola, Inc.
fDate :
6/1/1985 12:00:00 AM
Abstract :
A well planned author incentive program can turn word-shy engineers into a company´s best spokespersons.
Keywords :
Consumer electronics; Financial management; Image recognition; Marketing management; Product design; Semiconductor materials; Silver; Standards publication; Writing;
Journal_Title :
Micro, IEEE
DOI :
10.1109/MM.1985.304567
