Title :
Deciphering Trends in Mobile Search
Author :
Kamvar, Maryam ; Baluja, Shumeet
Author_Institution :
Google, Mountain View
Abstract :
Understanding the needs of mobile search will help improve the user experience and increase the service´s usage. An analysis of search data from a large US carrier showed that cell-phone subscribers are typing longer queries in less time and clicking on more results.
Keywords :
mobile radio; cellular phone; mobile search; wireless application; Cellular phones; Delay; Home computing; Keyboards; Network servers; Presses; Pressing; Search engines; Speech; Web search; mobile search; search;
DOI :
10.1109/MC.2007.270
