Title :
The Shoestring Approach to Rating New Products
Author :
Murdick, Robert G. ; Karger, Delmar W.
Author_Institution :
Florida Atlantic University Boca Raton, Fla.
Abstract :
This publication contains reprint articles for which IEEE does not hold copyright. Full text is not available on IEEE Xplore for these articles.
Journal_Title :
Engineering Management Review, IEEE
DOI :
10.1109/EMR.1977.4306601
