Title : 
Effect of Advertising on Product Liability
         
        
            Author : 
Walton, Charles W.
         
        
        
        
        
        
        
            Abstract : 
This publication contains reprint articles for which IEEE does not hold copyright. Full text is not available on IEEE Xplore for these articles.
         
        
        
            Journal_Title : 
Engineering Management Review, IEEE
         
        
        
        
        
            DOI : 
10.1109/EMR.1977.4306623