Title :
A Systems Approach to Shoelace Marketing a Presentation Prepared for Kaplan Cigars
Author :
Lovell, W. Charles
Author_Institution :
Business Transducers, Inc. 5716 Bertha Krupp Building New York City 10017 (212) 887-0111
fDate :
3/1/1978 12:00:00 AM
Abstract :
This publication contains reprint articles for which IEEE does not hold copyright. Full text is not available on IEEE Xplore for these articles.
Journal_Title :
Engineering Management Review, IEEE
DOI :
10.1109/EMR.1978.4306640