Approach for evaluation and prioritization of a technological idea portfolio supporting the management of an R&D Lab of multinational corporation in the Brazilian consumer electronics´ industry

The paper aims to propose an approach for evaluating and prioritizing a technological idea portfolio, supporting a R&D Lab to select the ideas that can produce better outputs in innovation technology projects in partnership with Universities. Research methodology is based on analysis of the literature about Project and Technology Portfolio Management, the criteria for measuring innovation (Oslo Manual), and the collaboration between research institutions. As a result it was proposed 5 multi criteria drivers, with different weights, in order to strategically evaluate and prioritize ideas: Strategic Contribution (40%), which has evaluated the adherence of the ideas to the strategic areas of the R&D Lab; Technological Contribution (20%), which has assessed the contribution of an idea to the state of the art in that research area; Institutional Relationship (20%), which has verified the elements needed for establishing a partnership with Universities and intellectual property clauses; Technology Transfer (10%) which has evaluated the potential for creating and improving internal competencies, and Social Impact which is related to the contribution to local social development. This approach also can support others R&D Labs who needs to evaluate ideas based on strategic drivers that goes besides of the innovation funnel for products.