Title :
Dynamic network innovation in emerging markets: From supply chain to demand chain
Author :
YoungWon Park ; Hong, Paul ; Sugie, Ryosuke ; Callaway, Stephen K.
Author_Institution :
Manuf. Manage. Res. Center, Univ. of Tokyo, Tokyo, Japan
Abstract :
In this article, we aim to examine dynamic network innovation in emerging markets. We present a research model of demand and supply chain integration system (DSCIS) which responds to customer´s needs through the integrated information flows. DSCIS synchronizes the key processes in terms of frontend development, product planning, product design, procurement, manufacturing, sales and marketing, maintenance activities based on customer needs as process routines. We further explore the following research questions: (1) what SCM practices do firms consider for emerging market? (2) In the context of emerging market, how are these SCM practices implemented? This paper discusses innovative practices of electronic firms and auto-manufacturers that operate in China. What is noted in this study is that those firms that implement the deeper level of localization-initiated innovation bring amazing business successes. It is imperative for any global firms to (1) understand the rapidly changing market reality (2) develop partnership with the local governments for achieving effective market penetration. The scope of outsourcing is extended to the local firms that are strategically aligned to assume specific aspects of global supply chain management challenges. In brief, integration of both supply and demand chain is crucial for emerging market markets.
Keywords :
customer profiles; innovation management; outsourcing; procurement; product design; sales management; China; DSCIS; SCM; auto-manufacturers; business success; changing market reality; customer needs; demand and supply chain integration system; dynamic network innovation; effective market penetration; electronic firms; emerging markets; frontend development; global firms; global supply chain management challenges; innovative practices; integrated information flows; local firms; local governments; localization-initiated innovation; maintenance activities; manufacturing; marketing; outsourcing; partnership development; process routines; procurement; product design; product planning; sales; Manufacturing; Planning; Supply chain management; Supply chains; Technological innovation;
Conference_Titel :
Management of Engineering & Technology (PICMET), 2014 Portland International Conference on
Conference_Location :
Kanazawa