Abstract :
Managing the present without creating a negative effect on the future - that´s sustainable management and we´re all going to have to do it. Sustainability can make executives do strange things. Sustainability can run into trouble when its demands run counter to the principles that underpin the business. These can be fundamental conflicts. Corporate-sustainability advisors have ability to define their own approaches to the subject. Terms like ´change´, ´innovation´ and ´transformation´ permeate the rhetoric of sustainable business.
