DocumentCode :
1160578
Title :
The `house-style¿ concept
Author :
Neville, D.R.
Volume :
14
Issue :
12
fYear :
1968
fDate :
12/1/1968 12:00:00 AM
Firstpage :
482
Lastpage :
483
Abstract :
For a small or medium-sized company, the creation of a ´house-style´, affecting not only the company´s products but every aspect of its visual personality, can be an important step forward. In an age where matters of styling can account for a large part of the market superiority of a product, the industrial designer probably has as much to contribute to product design as the technologist.
fLanguage :
English
Journal_Title :
Electronics and Power
Publisher :
iet
ISSN :
0013-5127
Type :
jour
DOI :
10.1049/ep.1968.0441
Filename :
5176803
Link To Document :
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