Age of the amateur communicator

The so-called computer explosion has had a number of undesirable effects on corporate communications. One of these is that well-established and integrated communication systems have been replaced by poorly designed and mismatched computer systems. This has caused a number of communication functions to be performed and administered by amateur communicators rather than by communication professionals. The effects on people and output have been drastic, even affecting management credibility. Professional communicators are exhorted to reestablish themselves as the experts on corporate communications so that the undesirable effects due to the computer explosion and the amateur communicators can be corrected. Computers can then assume their proper role in corporate communications