DocumentCode :
1163383
Title :
The semiology of documents
Author :
Martin, Marilyn
Author_Institution :
Comput. Graphics Lab., New Mexico State Univ., Las Cruces, NM, USA
Volume :
32
Issue :
3
fYear :
1989
fDate :
9/1/1989 12:00:00 AM
Firstpage :
171
Lastpage :
177
Abstract :
The author describes: (1) how desktop publishing requires documents to be designed; (2) how elements in documents communicate identity, unity, sequence, hierarchy, similarities and differences, and conventional meaning through visual characteristics like surrounding white space, size of font or element, value, placement, and orientation; (3) how information processing, graphic characteristics, and reading styles interact during reading to produce a visual hierarchy of document elements, and (4) how to use this information with desktop publishing to design efficient documents
Keywords :
desktop publishing; technical presentation; desktop publishing; differences; document elements; efficient documents; font; graphic characteristics; hierarchy; identity; information processing; reading styles; semiology; sequence; similarities; unity; visual characteristics; visual hierarchy; white space; Books; Desktop publishing; Educational institutions; Graphics; Information processing; Production; Professional communication; Typesetting; Visualization; White spaces;
fLanguage :
English
Journal_Title :
Professional Communication, IEEE Transactions on
Publisher :
ieee
ISSN :
0361-1434
Type :
jour
DOI :
10.1109/47.31625
Filename :
31625
Link To Document :
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